Garrard & Co Ltd, formerly Asprey & Garrard Limited, designs and manufactures luxury jewellery and silver. George Wickes founded Garrard in London in 1735, and the brand is headquartered at Albemarle Street in Mayfair, London. Garrard also has a presence in several other locations globally. Garrard was the first official Crown Jeweller of the UK, charged with the upkeep of the British Crown Jewels, from 1843 to 2007, and was responsible for the creation of many tiaras and jewels still worn by the British royal family today. As well as jewellery, Garrard is known for having created some of the world's most illustrious sporting trophies. These include: the Americas Cup, the ICC Cricket World Cup Trophy and a number of trophies for Royal Ascot in its role as Official Trophies and Silverware Supplier, which originally dates back to the first Gold Cup in 1842.